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Shopify Website & Brand Refinement

C e c i l i a  
H o l i s t i c  
B e a u t y

How do you make a website feel like an unboxing?

The Brief

Client

C e c i l i a   H o l i s t i c   B e a u t y

Challenge

D e s i g n i n g   a   w e b s i t e   w o r t h y   o f   t h e   f o r m u l a s   i n s i d e   e v e r y   b o t t l e .

Key Info

  • What we did
  • Industry
  • Featured In
  • Impact
  • Shopify Website & Brand Refinement
  • Beauty & Wellness
  • Elle, Vogue, Vanity Fair & Grazia
  • Doubled their D2C sales

The Brief

Client

C e c i l i a   H o l i s t i c   B e a u t y

Challenge

D e s i g n i n g   a   w e b s i t e   w o r t h y   o f   t h e   f o r m u l a s   i n s i d e   e v e r y   b o t t l e .

Key Info

  • What we did
  • Industry
  • Featured In
  • Impact
  • Shopify Website & Brand Refinement
  • Beauty & Wellness
  • Elle, Vogue, Vanity Fair & Grazia
  • Doubled their D2C sales
The Problem
Cecilia had just redesigned her packaging. Textured paper, silver foil, a refined monogram. It was the kind of packaging you keep. Then you visited the website. It didn't feel like the same brand. It didn't show the science, the 50-year family legacy, or the ritual behind every product. It felt like it could belong to anyone.
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The Approach

Their site didn't reflect what made CHB special: the ritual, the sensuality, the scientific precision behind natural formulas.

Cecilia sells internationally. Her customers need to feel the product before they buy it. The old site showed them a product listing. We built them a world.

B e f o r e
A f t e r

At the heart of CHB is fusion.

The precision of

S c i e n c e

The wonders of

M o t h e r   N a t u r e

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T h e   d e v i l   i n   t h e   d e t a i l s

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Letting the brand mark lead

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Fusing science & sensuality

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Designed to convert

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01

Letting the brand mark lead

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Fusing science & sensuality

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Designed to convert

T h e   A p p r o a c h

We designed a site that made people want to touch the products. To understand them. To feel like they were buying into a ritual, not just checking out.
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The Result

An online experience worthy of what arrives in the box.

D2C sales doubled post-launch, and they experienced a surge in event sign-ups.
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0 %

increase in B2C sales since rebrand

02

0 %

surge in event sign-ups since website launch

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