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Branding, Packaging, Shopify Design & Build

N o t  
Y o u n g

How do you design a perimenopause supplement that doesn’t make women feel old?

The Brief

Client

N o t   Y o u n g

Challenge

B r i n g i n g   t h e   f u n   t o   a   v e r y   u n f u n   s e t   o f   s y m p t o m s .

Key Info

  • What we did
  • Industry
  • Impact
  • Branding, Packaging, Shopify Design & Build
  • Wellness Supplement
  • Sold out in 1 month

The Brief

Client

N o t   Y o u n g

Challenge

B r i n g i n g   t h e   f u n   t o   a   v e r y   u n f u n   s e t   o f   s y m p t o m s .

Key Info

  • What we did
  • Industry
  • Impact
  • Branding, Packaging, Shopify Design & Build
  • Wellness Supplement
  • Sold out in 1 month

The Problem
Put yourself on the to-do list. We designed Not Young to rebrand what are often the best years of a woman’s life. To inject the fun into perimenopause. For those who are not young — but not yet done.
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The Result

By swapping shame and embarrassment for aspiration, fun and bold independence, the brand presents a vision of perimenopause that puts women back in the driver’s seat.

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The visual direction is inspired by 80s newspapers and punchy headlines. It’s got something to say, built for messages actually worth shouting about.

Typography

Colour

Tone of Voice

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T h e   d e v i l   i n   t h e   d e t a i l s

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01

Pops of pattern

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Retro style & nostalgia

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Merch that builds a cult following

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01

Pops of pattern

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02

Retro style & nostalgia

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Merch that builds a cult following

The website paid for itself. They sold out and made over $10K in their first month.
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0 %

increase in website traffic

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0 %

revenue growth 1 month post-launch

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“Working with Love Child has been the best decision I’ve made. They are incredible at what they do and go above and beyond to ensure they deliver the very best for you and your brand.”

Chelsea Etheridge

verified user

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